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This is a proposal. No promises or guarantees are expressed
or implied. Only assessments and goals. All statements made here
in must stand or fall on their own merits, and are presented to
aid in the formulation, for each reader, of an opinion of their
own, freely expressible.
In so far as this document expresses objectives that we are
committed to, it still, however, represents no binding
commitments to anyone else. Any existent or future contracts and
guarantees what so ever are simply not dealt with here in, and
are or will be a matter for entirely separate documentation.
In so far as this document constitutes a prediction or
prognosis, it is our best effort. But this document is not a
promise by anyone to anyone else. Only the prospect in and of it
self may be deemed promising. Such is our hope.
What is the best integrated role of emerging hybrid
Media in the current market place?
We all know about those portable tape recorders for
students that adjust the pitch down as you speed up the
play rate, so as to keep voices intelligible when speed
listening to one's class notes. But what about video? A
good movie or TV show often succeeds in manipulating the
use of time, the viewer sense of time, or both. But
imagine a control, perhaps even bio feedback, so that a
digital video player would speed up and slow down in
response to the viewer. Steadily speeding up like a Mike
Jittlov short as the viewer becomes most receptive,
engrossed and eager for the narrative to unfold, and then
slowing down, even dissolving or tweening between frames,
as the viewers attention is arrested by a dramatic moment
as it transpires on screen.
Well, reading is already something like that. Only
reading benefits in quite that way from the effort of
concentration entailed. The viewer is a witness, while
the reader is, in effect, downloading, processing and
digesting from the text body. While video is still a
medium trapped in real time, without the subjectively
regulated input rate intrinsic to reading, and reliant
upon capture of audience attention to the pace of the
moving images. Yet text alone, however informative,
though it may grip the imagination, cannot engage the
senses the way that movies and TV can.
Comix, however, draw the concentration of reading, like
text alone, while engaging visually, like video. There is
a story narrative to better pull the reader under the
spell of the Fantasy art work, to dwell upon. Though the images are
still, the artist draws the readers eye according to the intention of the
work. And so, there is movement. But as, such and when, elicited
from the reader. What could
be more engrossing? All that is missing is real sound...
Radio shows on LPs packaged with a comix have proven
unwieldy. Trying to read comix at the same pace as the
audio dialogue is just annoying. Removing the text
entirely, and synchronizing a slide show of the comix
frames with the audio dialogue, would be far better. But
then, in that case, one might as well have video rather
than static print at all. Or, then again, just play
dramatically appropriately music while reading your comix.
Existing Competition:
- But now Marvel Comics
finally hit on a more effective integration of audio for
the comix medium:
Instead of a full sound track, each Marvel
CyberComics page on the computer screen has it's own
looping background atmosphere, such as falling rain or
city traffic noise, or whatever is consistent with the
story line at that point. The effect is ethereal and
hypnotic! But punctuated by transitional sound effects
and exclamations for the action from each page to the
next plus very sparing use of Flash animation.
However rarely, the self proclaimed House of Ideas yet gleans innovation, as once in
those halcyon days of yore! But, clearly, they don't
understand the full potential what they've got. Indeed, Marvel
CyberComics are a far more effective use of the
Personal Computer Online as a medium, than all of the
other lack luster clunky compromises to badly duplicate
the utility of television while we all still wait for the
needed proper streaming video on demand band width.
More sophisticated atmospheres, such as showcased by the
likes of Beatnik,
can also be integrated into an enhanced Online comix
experience. Also more interactive FX and deeper Hypertext.
Not to mention Hyperfiction branching story lines and
character perspectives, some left blank for site visitors
to add text chapters and join CASA communities.
- There has also been a trend towards movies adapted from
comix, successful independent publications in particular,
for the kind of Science Fantasy they offer, innovative
and flashy, visual, and not so cerebral as classic text
Science Fiction. Because big box office has relied less
on solid story telling, and tended more toward clever and
extravagant commedia dell'arte entertainment experience.
(And even that's only for an audience segment still
holding out for anything at all rising above the inane
SFX thrill ride format.)
Existing Competition:
- Now Hollywood Comics at http://www.hollywoodcomics.com/
has posted a solicitation at http://www.businesspartners.net/open/display/listingdetail.cfm?id=7172&class=a
for an investor to help them try to accomplish the same
result on purpose, of licensing a property for adaptation
into a major motion picture, by means of a
tailor made comic book series central to a promotional
campaign and market demonstration.
"Our goal is to produce a top selling comic book and
then option it to Hollywood. [...] The marketing strategy
is to keep like-minded fans of this comics' genre at the
forefront and flood film studios with material, while
creating a buzz on the internet."
And why not? The rich fantastic vistas and visualizations
and sometimes complex literary narratives of modern comix
have often been classified as an abbreviated form of the
Story Boards by which Cinematography is planned, and the
less akin to traditional newspaper Comic Strips (not to
mention antecedent pictorial narratives through out
history) which are more characterized by clear and simple
sequential images and broad expressive character body
language and facial expression, feared by some to be
fading into a lost art.
The flaw in the Hollywood
Comics strategy, however, and the high risk which
they willingly acknowledge, is really a problem of
economies of scale. Instead of an under powered one shot
effort, what is needed is a larger enterprise with the
where withal to sustain a more robust effort with
multiple offerings on behalf of any number of clients and
strategic partners or clients.
-
- Production, webpromotion,
Media services, finance,
all CASA
enabled.
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